Privacy Policy 

Effective Date:  24  March 2025
Last Updated: 09 July 2025

1. Introduction

At Mable Well, your privacy matters. This Privacy Policy explains how we collect, use, and protect your information when you express interest in our AI-powered nutrition companion or join our early access list.

2. What Information We Collect

During this early access phase, we may collect:

• Your name (if provided)

• Contact details (e.g., WhatsApp number or email)

• Basic nutrition and lifestyle preferences (via Google Forms)

• Optional survey responses to help shape our service

• Conversation history (once WhatsApp use begins — used only for personalisation)

We do not collect sensitive medical or health data.

3. How We Use Your Information

We collect your information solely to:

• Build your early wellness profile

• Offer a personalised early experience once access begins

• Share updates about Mable Well’s launch and invite-only access

• (In future) Deliver AI-powered wellness suggestions if opted in

We do not use your data for medical advice or diagnosis.

4. Data Storage & Security

• Form responses are stored securely using Google Workspace tools

• Access is limited to the Mable Well team for onboarding and support

• No data is sold or shared with third parties

• If WhatsApp support begins, it will run securely via the WhatsApp Business API

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5. Third-Party Tools

We currently use:

• Google Forms (for collecting interest and survey data)

• Meta/WhatsApp (for optional chatbot access)

• (In future) Stripe or PayPal — only if payments are introduced

All services are reviewed for GDPR compliance and secure handling.

6. Your Rights

You may:

• Request to view, update, or delete your submitted data

• Withdraw interest at any time by contacting us at info@mablewell.com

• If you’ve begun WhatsApp use, reply “STOP” to immediately pause support
  
  

7. Data Retention

We only retain your data for as long as needed to prepare for launch or until you request deletion.

8. Age Restriction

Mable Well is for users aged 18+ only. If we learn you are under 18, your data will be deleted and access denied.

9. Cookies and Website Analytics

If you visit our website, we may use basic cookies to improve user experience. You can disable these in your browser settings.

10. NHS Affiliation Disclaimer

Mable Well is not affiliated with the NHS. Our support is educational and general in nature. It is not a substitute for professional healthcare.

11. Governing Law

This policy is governed by the laws of England and Wales and complies with the UK GDPR

12. Partner Contributions and Data Access

Mable Well may collaborate with independent professionals (e.g., chefs, nutritionists, wellness advisors) to shape educational content and wellness suggestions. These contributors:

• Do not have access to individual user data or personal information

• Only provide input to improve the quality and relevance of general guidance

• Are not involved in handling messages, profiles, or analytics

All direct user interactions and data remain securely managed by Mable Well’s internal systems.

12. Contact Us

📧 Have a question or want your data removed?
Reach us anytime at info@mablewell.com

Terms and Conditions

Effective Date: 24 March 2025
Last Updated: 09 July 2025

Welcome to Mable Well. By using our services—including messaging with the Mable Well AI on WhatsApp, completing our wellness survey, or visiting our website—you agree to the terms outlined below. Please read these Terms and Conditions carefully.

1. Service Overview

Mable Well provides nutrition-focused support through an AI-powered messaging service on WhatsApp. The service includes:

• Smart, personalised meal suggestions

• Nutritional insight simplified for everyday understanding

• Supportive habit-building reminders

• Science-backed wellness content

This service is for general lifestyle support and not a substitute for professional medical advice, diagnosis, or treatment.

2. Eligibility

To use Mable Well, you must be at least 18 years old. By accessing the service, you confirm that:

• You are 18 or older

• All information you provide is accurate

• You are using the service for personal, non-commercial use

We do not knowingly permit use of our service by minors. If we learn someone under 18 is using the service, their account will be promptly deactivated.

This service is currently only available to users in the United Kingdom.

3. Free Trial and Subscription

Mable Well is currently in its early-access phase. During this period, all users receive full access to the service at no cost.
When subscriptions are introduced in the future, users will be notified in advance and given the option to continue or cancel their access.

Planned subscription for full access: £8.99/month (subject to change)
Planned payment method: Secure third-party platforms (e.g., Stripe or PayPal)

You will not be charged or auto-enrolled without clear notice and consent.

4. Acceptable Use

You agree to use the service respectfully and lawfully. You must not:

• Share harmful, abusive, or unlawful content

• Attempt to misuse the AI for non-wellness-related purposes

• Use the service to seek emergency support or medical diagnoses

• Impersonate others or misrepresent yourself

• Interfere with, reverse-engineer, or tamper with the system

Mable Health UK reserves the right to block or remove users who violate these terms.

5. Disclaimer of Medical Advice

Mable Well does not provide medical advice.

• Content is for general wellness and informational purposes only

• You should always consult your GP or a qualified professional about any medical conditions, diagnoses, or treatments

6. Limitation of Liability

While we aim to provide accurate and helpful guidance:

• Mable Well does not guarantee suitability of content for every individual

• We are not responsible for outcomes based on use of the service

• Users are responsible for how they apply suggestions in their daily life

7. Data and Privacy

Your privacy is important. Our Privacy Policy outlines how we collect, store, and use your data.

• You can request access to, update, or delete your data by messaging "DELETE MY DATA" or emailing us

• We do not share or sell your data

• Data is stored securely and only accessible to authorised personnel for service support or troubleshooting

8. Changes to These Terms

These Terms and Conditions may be updated occasionally. We will post updates on our website with a revised effective date. Continued use of the service after updates indicates acceptance of the new terms.

9. Governing Law

These Terms and Conditions are governed by the laws of England and Wales.

10. Contact Us

If you have questions about these Terms or need assistance:
📧 info@mablewell.com

We are a small team in early stages—your questions, feedback, and concerns are always welcome!