Privacy Policy 

Effective Date:  24  March 2025
Last Updated: 22 April 2025

1. Introduction

At Mable Well, your privacy matters. This Privacy Policy explains how we collect, use, and protect your information when you interact with our AI-powered nutrition guidance service on WhatsApp.

2. What Information We Collect

To offer a more personalised experience, we may collect:

• Your name (if provided)
  
  

• WhatsApp phone number
  
  

• Nutrition and food preferences (e.g., dietary choices, allergies, goals)
  
  

• Conversation history (to remember preferences and improve support)
  
  

• Basic device/browser info (if you visit our website)
  
  

We do not collect or store sensitive health data such as medical diagnoses.

3. How We Use Your Information

We use your information to:

• Send personalised meal ideas and food-related tips
  
  

• Offer reminders and nudges that fit your lifestyle goals
  
  

• Improve Mable Well’s ability to offer relevant, supportive guidance
  
  

• Respond to your questions with care
  
  

• Manage subscriptions and payments, if applicable
  
  

We never use your data for automated medical decision-making.

4. Data Storage & Security

We store user data securely and apply appropriate safeguards to prevent misuse.

• Your data is not sold or shared with third parties
  
  

• Access is restricted to authorised team members for support and maintenance
  
  

• We use secure tools and best practices to protect your information
  
  

5. Third-Party Services

We work with a few trusted tools to make Mable Well run smoothly:

• Twilio (to deliver WhatsApp messages using the WhatsApp Business API)
  
  

• Stripe or PayPal (for payment processing)
  
  

• Light analytics tools (to understand and improve our service)
  
  

Each third-party follows its own privacy standards. We choose providers with strong security commitments.

6. Your Rights

You have full control over your data. You can:

• Request a copy of what we’ve stored
  
  

• Ask us to update or delete your information
  
  

• Withdraw consent at any time (simply reply “STOP” on WhatsApp)
  
  

7. Data Retention

We only keep your data for as long as needed to provide the service or meet legal obligations. You can ask for full deletion of your data at any time.

8. Age Restriction
Mable Well is intended solely for individuals aged 18 and above. By accessing or using our service, you confirm that you meet this age requirement. If we discover that a user is under 18, we reserve the right to immediately terminate access, delete all associated data, and refuse any future use of the service. This policy ensures compliance with legal requirements and protects the integrity of our wellness service.

9. Cookies and Website Analytics
If you visit our website, we may use cookies or similar technologies to improve your browsing experience. You can adjust your browser settings to decline cookies.

10. NHS Affiliation Disclaimer
While Mable Well aims to promote healthier living, it is not affiliated with or endorsed by the NHS. Our information is based on publicly available resources and general nutrition advice, and should not be used as a substitute for professional healthcare.

11. Contact Us

Have questions about privacy, your data, or anything else?
📧 Email us at: mablewelluk@gmail.com

Terms and Conditions

Effective Date: 24 March 2025
Last Updated: 22 April 2025

Welcome to Mable Well. By using our services—including messaging with the Mable Well AI on WhatsApp, completing our wellness survey, or visiting our website—you agree to the terms outlined below. Please read these Terms and Conditions carefully.

1. Service Overview

Mable Well provides nutrition-focused support through an AI-powered messaging service on WhatsApp. The service includes:

• Smart, personalised meal suggestions

• Nutritional insight simplified for everyday understanding

• Supportive habit-building reminders

• Science-backed wellness content

This service is for general lifestyle support and not a substitute for professional medical advice, diagnosis, or treatment.

2. Eligibility

To use Mable Well, you must be at least 18 years old. By accessing the service, you confirm that:

• You are 18 or older

• All information you provide is accurate

• You are using the service for personal, non-commercial use

We do not knowingly permit use of our service by minors. If we learn someone under 18 is using the service, their account will be promptly deactivated.

3. Free Trial and Subscription

All new users begin with a 7-day free trial. After this period, continued access requires a subscription.

• Subscription: £9.99/month (subject to change with prior notice)

• Payment: Via secure third-party platforms (e.g., Stripe or PayPal)

• Cancellation: You can cancel anytime by messaging “CANCEL” on WhatsApp or by emailing us

• Refunds: No refunds are provided for partial months after cancellation

4. Acceptable Use

You agree to use the service respectfully and lawfully. You must not:

• Share harmful, abusive, or unlawful content

• Attempt to misuse the AI for non-wellness-related purposes

• Impersonate others or misrepresent yourself

• Interfere with, reverse-engineer, or tamper with the system

Mable Health UK reserves the right to block or remove users who violate these terms.

5. Disclaimer of Medical Advice

Mable Well does not provide medical advice.

• Content is for general wellness and informational purposes only

• You should always consult your GP or a qualified professional about any medical conditions, diagnoses, or treatments

6. Limitation of Liability

While we aim to provide accurate and helpful guidance:

• Mable Well does not guarantee suitability of content for every individual

• We are not responsible for outcomes based on use of the service

• Users are responsible for how they apply suggestions in their daily life

7. Data and Privacy

Your privacy is important. Our [Privacy Policy] outlines how we collect, store, and use your data.

• You can request access to, update, or delete your data by messaging "DELETE MY DATA" or emailing us

• We do not share or sell your data

• Data is stored securely and only accessible to authorised personnel for service support or troubleshooting

8. Changes to These Terms

These Terms and Conditions may be updated occasionally. We will post updates on our website with a revised effective date.

• Continued use of the service after updates indicates acceptance of the new terms

9. Contact Us

If you have questions about these Terms or need assistance: 

📧 mablewelluk@gmail.com